Menu

close-icon

Florida Home Builders

Project Stats:
Total Ad Spend
$124,600.52
Leads Generated
2,119
Cost Per Lead (CPL)
$58.80
Conclusion:
Paragon helped Florida Home Builders transform their marketing from static campaigns into a living system one that continuously learns, optimizes, and scales over time.
Client Testimonial
“Paragon helped us modernize how we attract and convert customers. The campaigns delivered consistent, high-quality leads while keeping our brand positioned exactly where it should be trusted, visible, and growing.”
David Torres

How Florida Home Builders Generated 2,119 Qualified Leads at a $58.80 CPL

Background
Florida Home Builders is a premium construction brand in Florida with over five decades of craftsmanship and a reputation built on trust, quality, and precision. In a competitive market, they needed a system that could consistently attract high-value homeowners while protecting their premium positioning.

They partnered with Paragon to build a performance marketing system that could generate steady lead flow, scale reach, and keep cost-per-lead efficient without sacrificing brand quality.

Challenges & Goals
Florida Home Builders’ biggest challenges were:

Attracting high-intent homeowners consistently in a crowded market
Scaling lead volume while maintaining a premium reputation
Needing a repeatable system that could learn, optimize, and improve over time

Their goals were:

Generate qualified leads at scale
Expand reach to the right homeowners without wasting spend
Maintain a consistent CPL that allowed profitable growth

Process & Strategy
Paragon built a complete performance marketing system using a Buyer Awareness approach — designed to meet prospects at the right stage, build trust fast, and convert interest into leads.

  1. Buyer Awareness Framework + Positioning
    Paragon structured messaging and campaign flow to guide homeowners from awareness to action, while reinforcing premium credibility throughout the journey.
  2. Full-Funnel Meta Campaign System
    Paragon launched full-funnel Meta campaigns built for scale, with targeting and delivery designed to reach qualified homeowners consistently.
  3. Conversion-Optimized Landing Pages
    Paragon developed landing pages built specifically for conversion, reducing friction and improving the percentage of clicks that turned into real leads.
  4. Dynamic Creative Testing + Optimization
    Paragon ran ongoing creative testing to identify what worked, then iterated and optimized to improve efficiency and maintain a stable CPL as volume increased.
  5. Reach Expansion via Meta’s Accounts Center
    Paragon expanded reach to hundreds of thousands of qualified prospects while refining targeting and cost efficiency to keep performance scalable.

Results
$124,600.52 total ad spend
2,119 leads generated
$58.80 cost per lead (CPL)

Conclusion
Paragon helped Florida Home Builders transform marketing from static campaigns into a living system — one that continuously learns, optimizes, and scales over time while consistently attracting high-value homeowners.

‍