Background
Freedom Resolutions (Florida) helps business owners recover from overwhelming Merchant Cash Advance (MCA) debt. When they partnered with Paragon, their marketing relied on outdated targeting and inconsistent follow-up — which meant performance was unpredictable and lead quality wasn’t scaling the way it needed to.
Paragon rebuilt their entire acquisition system using the Buyer Awareness Framework — aligning every ad, automation, and creative asset into one data-driven engine built to turn cold traffic into booked calls.
Challenges & Goals
Freedom Resolutions needed to:
Modernize targeting and improve lead quality at scale
Eliminate leaks caused by inconsistent follow-up
Lower cost per lead while increasing volume
Build a predictable system that could keep improving over time
Process & Strategy
Paragon rebuilt the acquisition engine end-to-end, focusing on precision targeting, creative testing, automated follow-up, and real-time optimization.
Results
Over twelve months, the system produced measurable growth:
+300% increase in qualified leads
-43% reduction in cost per lead
$7M revenue generated in one year
Conclusion
Paragon helped Freedom Resolutions transform scattered campaigns into a predictable growth engine — a system designed to keep learning, improving, and scaling over time.

