How Mark Generated 103 Booked Appointments in Just 90 Days

Background
Mark owns an HVAC company serving homeowners who need fast, reliable heating and cooling repairs, maintenance, and replacements. Like many HVAC businesses, demand can be unpredictable, competitors are aggressive, and consistent lead flow is difficult to maintain throughout the year.

Before working with Paragon, Mark struggled with major industry pain points:
Lead flow that surged one week and vanished the next
Manual follow-up that took time away from running jobs
Homeowners shopping around, ghosting, or forgetting appointments
Difficulty converting inquiries into scheduled estimates at scale

Mark needed a predictable, automated system that could generate steady HVAC leads, convert them into booked appointments, and keep his team busy without relying on seasonal weather spikes or lead vendors.

Challenges & Goals
Mark’s biggest challenge was scaling his HVAC business without relying solely on referrals, unpredictable weather, or expensive lead aggregators. Most leads required constant manual chasing, creating inefficiency and missed opportunities.

His goals were:
Generate a consistent flow of high-quality HVAC leads
Turn those leads into booked estimates automatically
Reduce manual follow-up
Increase homeowner trust and improve show-up rates

Process & Strategy
Paragon rebuilt Mark’s entire acquisition and follow-up engine using a proven, HVAC-specific Buyer Awareness System.

1. High-Converting Offer & Lead Generation Strategy
   Paragon developed targeted messaging positioning Mark as the trusted HVAC expert for quick, reliable home comfort solutions.
   Paid ad campaigns were launched using Paragon’s Buyer Awareness Strategy to lower CPL and attract ready-to-book homeowners.
2. Automated Self-Booking Funnel
   Paragon built a frictionless booking funnel allowing homeowners to schedule service calls in seconds.
   This immediately increased booked appointments and reduced drop-off.
3. Lead Nurturing & Follow-Up System
   Automated SMS and email sequences kept homeowners engaged and moving toward booking.
   Human-driven follow-up helped convert unbooked leads into scheduled estimates.
4. Optimized Show Rate & Estimate Process
   Paragon implemented a structured reminder cadence with confirmations, instructions, and trust-building messages.
   This improved show-up rates and increased the number of completed estimates.

Results
Mark saw immediate gains within just 90 days:
224 leads generated
$48.59 cost per lead
103 booked appointments
49% show-up rate

By implementing Paragon’s HVAC acquisition system and automated follow-up processes, Mark filled his team’s schedule with qualified homeowners every week without chasing leads or relying on seasonal conditions. Paragon gave him a predictable, scalable engine to grow the business consistently.

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