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KC Group

Project Stats:
Total Ad Spend
$10,396.34
Leads Generated
579
Cost Per Lead (CPL)
$17.96
Conclusion:
Paragon helped KC Group build a scalable, automated client acquisition system that continues to convert cold traffic efficiently — transforming unpredictable marketing into a predictable growth engine.
Client Testimonial
"Paragon's team changed everything. We went from chasing leads to closing deals on autopilot. Their cold traffic strategy is the best we’ve ever used—it’s a machine."
Miguel S

How KC Group Generated 579 Med Spa Leads at a $17.96 CPL (and Built a System Built to Scale)

Background
KC Group is a high-ticket Med Spa that had strong demand, but struggled to consistently convert cold leads into paying clients. Manual outreach and slow follow-ups were costing them thousands in missed opportunities, because interested prospects weren’t being nurtured fast enough — and deals were slipping through the cracks.

KC Group partnered with Paragon to build a complete client acquisition and conversion system designed to turn cold traffic into booked calls and closed deals at scale.

Challenges & Goals
KC Group’s biggest challenges were:

Inconsistent conversion from cold leads into paying clients
Manual outreach that couldn’t keep up with lead volume
Slow follow-up causing leads to go cold and disappear
No automated system to nurture interest into bookings consistently

Their goals were:

Increase lead volume while keeping CPL efficient
Improve speed-to-lead and follow-up consistency
Convert more cold leads into booked calls
Build a scalable system that runs without constant manual chasing

Process & Strategy
Paragon engineered a complete growth system using structured creative testing, custom funnels, and automated AI follow-up so every lead was handled immediately and consistently.

  1. Creative Testing Process to Find Winning Angles
    Paragon ran structured creative testing to identify which hooks, offers, and messaging actually moved cold audiences to take action — then scaled the winners.
  2. Custom Sales Funnel Built for High-Ticket Conversions
    Paragon built a funnel designed specifically for a Med Spa buyer: fast clarity, reduced friction, and a clear path to the next step.
  3. Automated AI Follow-Up & Nurture Sequences
    Paragon implemented automated follow-up sequences to nurture cold leads automatically, ensuring prospects stayed engaged and moved forward even when the team was busy.
  4. Optimization & Scaling
    Paragon continuously optimized the system to keep cost per lead controlled while improving the quality and conversion rate of leads entering the pipeline.

Results
$10,396.34 total ad spend
579 leads generated
$17.96 cost per lead (CPL)

Conclusion
Paragon helped KC Group build a scalable, automated client acquisition system that continues to convert cold traffic efficiently — transforming unpredictable marketing into a predictable growth engine.

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