How Keystone Financial Generated 2,511 Business Funding Leads with an 83%+ Lead-to-Application Rate

Background
Keystone Financial helps business owners find working capital. They had demand in the market, but needed a scalable way to generate consistent, high-quality funding leads while making sure those leads actually turned into completed applications.

Before working with Paragon, their results were limited by inconsistent campaigns and a process that relied too heavily on manual follow-up instead of a clean, conversion-driven application flow.

Challenges & Goals
The biggest challenge was scaling lead volume without sacrificing quality. In business funding, “more leads” doesn’t matter if the leads don’t apply — so the real goal was to attract motivated business owners, pre-qualify them properly, and drive applications efficiently.

Their key goals were:
Generate consistent, high-quality funding leads
Increase lead-to-application conversion with less manual work
Build a predictable pipeline from first click to completed application
Scale across Meta and Google without performance falling apart

Process & Strategy
After identifying the leaks in the funnel and application process, Paragon built a full-funnel acquisition system designed to drive motivated business owners into a streamlined application flow.

1. Buyer-Awareness Targeting + Offer Positioning
   Paragon structured messaging and targeting to attract the right business owners — filtering for intent early so lead quality stayed high as volume increased.
2. High-Converting Funnel Built for Applications
   Paragon built a conversion-focused funnel designed to move prospects from interest to action quickly, with clear steps and minimal friction.
3. Pre-Qualification with Custom Form Logic
   Paragon implemented form logic to pre-qualify leads during the process, improving efficiency and increasing the percentage of leads that completed an application.
4. Meta + Google Full-Funnel Campaign System
   Paragon launched and optimized campaigns across Meta and Google with clear performance targets, consistent testing, and ongoing iteration to keep results stable as the system scaled.

Results
$48,465 total ad spend
2,511 leads generated
83%+ lead-to-application rate

Conclusion
Paragon helped Keystone Financial create a predictable, scalable funding pipeline — replacing inconsistent campaigns with a streamlined system that converts from first click to completed application with far less manual effort.

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