Mastering: High-Ticket Coaching

Background
Mastering is a high-ticket coaching business in the United States. In 2022, the brand had strong demand and a proven offer, but needed a scalable performance engine to support aggressive growth without sacrificing profitability.

Challenges & Goals
The main constraint wasn’t interest — it was volume and efficiency. They wanted to scale to $500K/month in ad spend while maintaining a 2x+ return on ad spend (ROAS). To do that, they needed more high-quality leads, a tighter conversion path, and a follow-up system that captured demand instead of letting it leak.

Process & Strategy
Peter built and implemented a complete performance marketing system designed to scale spend while keeping the unit economics healthy.

1. High-Converting Funnel Buildout
   Peter redesigned the funnel experience to reduce friction, improve conversion rate, and create a cleaner path from click to application/sale.
2. YouTube + Meta Campaign Optimization
   Peter launched and optimized YouTube and Meta campaigns with structured testing and clear performance targets, so scaling decisions were based on data instead of guesses.
3. Automation for Lead Follow-Up and Retargeting
   Advanced automation was built to handle speed-to-lead, nurture, and retargeting sequences — ensuring interested prospects were consistently guided back into the sales process.
4. Full Journey Optimization for Conversion Efficiency
   Every step of the customer journey was refined for conversion efficiency, allowing the business to increase spend confidently while maintaining profitability.

Results
Ad spend scaled from $70K to $500K per month
$1M+ in monthly sales generated
2–3x return on ad spend (ROAS)

Conclusion
Peter helped Mastering turn paid traffic into predictable, profitable growth — creating a scalable performance system that supported aggressive spend increases while maintaining strong returns.