Paragon partnered with a small business development company specializing in turnkey solutions for medical spas. The primary objective was to find business owners interested in opening their own medical spa using the client’s comprehensive solutions. The client faced significant challenges, including the high starting ticket price of $80,000 and the need to attract individuals looking to start a completely new career.
To address the client's challenges, Paragon implemented a comprehensive strategy utilizing Paid Ads, Social Media, and Funnels. Our unique solutions included custom funnels, Paragon's proprietary marketing processes and testing, custom automations, and nurture sequences. Here are the detailed steps we took:
High-Level Brand Awareness:
We initiated a detailed audience research and segmentation process to create precise targeting strategies. This involved leveraging various social media platforms to reach potential business owners who were likely to be interested in the turnkey solutions for medical spas.
Custom Funnels:
We developed and optimized custom sales funnels that effectively captured leads and guided them through the booking process for initial and follow-up sales calls. These funnels ensured a seamless experience from initial interest to final purchase.
21x Creative and Audience Testing Process:
Paragon employed a unique 21x creative and audience testing process, developed through over $10 million in ad spend. This process involved extensive A/B testing of different ad creatives and formats, optimizing ad placements, and utilizing lookalike audiences to expand reach without compromising lead quality.
Custom Automations and Nurture Sequences:
We implemented custom automation sequences, including automated email campaigns, SMS reminders, and retargeting ads. These sequences ensured timely and personalized follow-ups, significantly increasing conversion rates by keeping potential buyers engaged throughout the decision-making process.
Retargeting Campaigns:
Our strategy included high-level brand awareness followed by retargeting potential customers through every step of the sales funnel. This approach focused on driving booked calls for the sales pitch and scheduling follow-up calls, ensuring continuous engagement and movement through the funnel.
The project resulted in the following impressive outcomes:
These results showcased the effectiveness of Paragon's advanced marketing techniques and strategic optimizations. The remarkable outcomes were achieved within a 60-90 day period, with significant milestones including reaching over $7 million in sales within five months.
The client was highly satisfied with Paragon's performance, stating:
"Working with Paragon was a game-changer for our business. Their innovative strategies and relentless optimization efforts turned our high-ticket solutions into a highly successful venture. We couldn't have achieved this level of success without their expertise and dedication."
