Paragon partnered with a small online coaching business with the primary objective of scaling their ad spend to $500,000 per month while maintaining at least a 2x Return on Ad Spend (ROAS). The client aimed to book calls for a high-ticket sales funnel but faced significant challenges, including generating sufficient high-quality leads and achieving scalable growth.
The client's business, although successful on a smaller scale, was struggling to break through to a higher level of performance. They needed a robust strategy that would not only increase the volume of leads but also improve the quality of these leads to ensure higher conversion rates. Their existing approaches were not yielding the desired results, and they were looking for a partner who could bring innovative solutions to the table.
To address the client's challenges, Paragon implemented a comprehensive and multifaceted strategy utilizing YouTube Ads, Facebook Ads, Funnels, and Social Media. Our unique solutions included proprietary media buying techniques and custom automations for lead follow-up. Here are the detailed steps we took:
Audience Segmentation and Targeting:
We began by conducting thorough research to understand the client's target audience better. This involved detailed audience segmentation and creating precise targeting strategies on YouTube and Facebook. By identifying and focusing on high-intent users, we ensured that the ads reached potential clients who were more likely to engage and convert.
Development of Custom Sales Funnels:
We developed and optimized sales funnels that effectively captured leads and guided them through the booking process for high-ticket calls. These funnels were designed to provide a seamless user experience, from the initial ad click to the final booking, ensuring minimal drop-off and maximum conversions.
Innovative Ad Campaigns:
One of the standout campaigns involved turning a $70,000 ad spend into over $1 million in sales within three months. This was achieved by employing high-level advanced ad account techniques, which included A/B testing different ad creatives and formats, optimizing ad placements, and utilizing lookalike audiences to expand reach without compromising on lead quality.
Custom Automations for Follow-Up:
To ensure prompt and personalized follow-ups, we implemented custom automation sequences. These automations included automated email sequences, SMS reminders, and retargeting ads to re-engage leads who had shown interest but had not yet booked a call. This approach significantly increased conversion rates by keeping the leads warm and engaged throughout the decision-making process.
Performance Monitoring and Optimization:
Throughout the campaign, we continuously monitored performance metrics and made data-driven optimizations. This included adjusting bids, refining targeting criteria, and updating ad creatives based on real-time performance data. Our agile approach allowed us to respond quickly to any changes in the market or audience behavior, ensuring sustained performance.
The project resulted in over $1 million in monthly sales, achieving a 2-3x ROAS. These impressive outcomes demonstrated the effectiveness of Paragon's advanced media buying techniques and strategic optimizations. The remarkable results were achieved within a six-month period, with significant milestones including the breakthrough campaign that turned a $70,000 ad spend into over $1 million in sales in just three months.
The project resulted in the following impressive outcomes:
The client was highly satisfied with Paragon's performance, stating:
"Peter is a top-level media buyer with an A+ attitude. He knows how to generate high-quality leads and scale offers. When opportunities arise in areas he is less experienced in, he dives in headfirst and becomes an expert in no time."
