Paragon partnered with a small concert sales business in Philadelphia with the primary objective of selling out concerts for major artists like Lil Uzi. The client aimed to fill venues with up to 10,000 people, but faced significant challenges in generating sufficient ticket sales for such large events in the competitive music industry.
The client's business, while successful on a smaller scale, needed a robust strategy to scale up and achieve higher performance levels. They required an approach that would not only increase ticket sales volume but also ensure the quality of leads and conversions. Existing methods were not delivering the desired outcomes, prompting the client to seek Paragon's expertise for innovative solutions.
To address the client's challenges, Paragon implemented a comprehensive strategy utilizing Paid Ads, Social Media, and Funnels. Our unique solutions included custom funnels, Paragon's proprietary marketing processes and testing, custom automations, and nurture sequences. Here are the detailed steps we took:
High-Level Brand Awareness:
We started with detailed audience research and segmentation, creating precise targeting strategies on social media platforms. By focusing on high-intent users, we ensured the ads reached potential concert-goers who were more likely to purchase tickets.
Custom Funnels:
We developed and optimized custom sales funnels that effectively captured leads and guided them through the ticket purchase process. These funnels provided a seamless user experience, from the initial ad interaction to the final ticket sale, minimizing drop-off rates.
21x Creative and Audience Testing Process:
Paragon employed a unique 21x creative and audience testing process, developed through over $10 million in ad spend. This involved A/B testing various ad creatives and formats, optimizing placements, and using lookalike audiences to expand reach without compromising lead quality.
Custom Automations and Nurture Sequences:
We implemented custom automation sequences, including automated email campaigns, SMS reminders, and retargeting ads. These sequences ensured timely and personalized follow-ups, significantly increasing conversion rates by keeping potential buyers engaged throughout the decision-making process.
Performance Monitoring and Optimization:
Throughout the campaign, we continuously monitored performance metrics and made data-driven optimizations. This included adjusting bids, refining targeting criteria, and updating ad creatives based on real-time performance data. Our agile approach allowed us to respond swiftly to any market changes, ensuring sustained performance.
The project resulted in the following impressive outcomes:
These results showcased the effectiveness of Paragon's advanced marketing techniques and strategic optimizations. The remarkable outcomes were achieved within a 60-90 day period, with significant milestones including reaching $500k in ticket sales.
The client was highly satisfied with Paragon's performance, stating:
"Paragon's expertise in digital marketing and their unique strategies were game changers for our concert sales. Their innovative approaches and relentless optimization efforts filled our venues and exceeded our expectations. They are the best in the business!" - Tristan Paris
